A few weeks back, I described a brilliant food-related event and brainchild of the wonderful Kate Matlock and her classmates. They are pleased to announce that “Feed Your Imagination,” presented by Evocative Foods with chef Numo Mendes and food futurologist Dr. Morgaine Gaye will take place on June 4, 2009 at The Loft Kitchen, Hackney.
The Evocative Foods concept was developed by eight MA Design Studies students from Central Saint Martins and features a tasting menu, developed by Chef Mendes with ingredients identified by Dr. Gaye as providing a more emotional connection to food.
Gaye, whose book The Non-Cook Book: Super Health for Busy People is coming out in June said, “The students’ work is ingenious and is a totally new way to present concepts around food and sensation. It’s an exciting collaboration and an event not to be missed.”
Chef Mendes, who currently hosts intimate tasting events in preparation for the opening of his new restaurant Viajante in 2010, was chosen by Evocative Foods for his creative menus and experimental uses of texture and temperature in his cooking.
The exhibition-style tasting event uses foods with natural mood enhancing properties combined with art and music to evoke a mood of vibrancy. This event features food that Dr. Gaye has identified as “vibrant,” and turned into edible works of art by chef Mendes. Kate has given me a sneak preview of the menu which will include English spring peas on the half shell with liquid gel and flowers.
Tickets and more information are available via the Evocative Foods website at http://www.evocativefoods.com/ but spaces are limited so be sure you book early. If the initial hype is anything to go by, this event will sell out fast. And everyone can use a little more vibrancy in their lives.
Meaghan Fitzgerald is a marketer and entrepreneur building and growing consumer and gaming products and experiences. A Silicon Valley native, she started her first company, DormWise, in 2006 which she later sold in 2009. Meaghan spent 7 years in London in early stage consumer startups, two years at Xbox as a product marketer for Minecraft, and is currently the head of product marketing for VR experiences at Facebook and Oculus. Meaghan writes here about business, technology, gaming, and marketing. She has been named a top