It’s the big day for Sonnet Models, a very clever Facebook application that I’ve been beta testing and incredibly impressed with. While they’ve been in a private beta for the last few months, they’ve finally launched to the world today at 11am GMT.
I’m generally very wary when it comes to anything related to modeling – not because it’s not an exciting, appealing and strangely fascinating industry but because I, like the majority of real women in the world, just don’t fit a stereotypical model profile. Sonnet Models, however, seeks to match individual looks with the model agencies and clients who need them.
Here’s a bit more info about the company:
The ‘Sonnet Face of the World’ competition will allow any aspiring Kate Moss to be voted by the public into the attention of top modelling agencies around the world; Sonnet currently has partners in 33 locations. All finalists will secure contracts with leading agencies like Elite, Diva, Scene and Click. The winners will fly to one of the fashion capitals for a shoot with a top photographer to launch their modelling careers.
Although simple and intuitive, the application is also incredibly powerful. By gathering millions of consumer opinions from around the world, the patent-pending sorting algorithms will allow modelling agencies to instantly find the best models – even if they have to meet very specific criteria. For example, a scout from an LA-based agency may be looking for new face to meet a client’s request – a female who is at least 5’11”, aged 16-18, living in California and considered beautiful and elegant by men aged 25-35, living in New York, who are interested in technology and fashion. This may seem like an impossible task – but a simple search on Sonnet will locate the best candidates in seconds.
You can also find more about Sonnet Models here:
We know you think of yourself as a bit of Betty (and don’t be modest, we certainly don’t mean the Ugly one). But when it comes to getting the recognition you deserve, it can be tough. Fortunately new Cambridge, UK based startup Sonnet Models knows exactly how to catapult you to the front cover.
Read more about Sonnet Models from Sonnet Models on Techettes.
Knowing one of the guys behind the project and having seen it for myself, I’m quite excited to see where Sonnet Models can go, and the opportunities it can provide for men and women who might not otherwise have been able to break into the modelling industry. It’s free, it’s fun and it’s a great application – check out the Sonnet Models Facebook application today!