Can I just say that I love Courvoisier and their venue, The Future Gallery? While I was first introduced to the cognac brand and their Future 500 network through our Spoonfed directors who are part of the network, I’ve now had the opportunity to experience first hand three of the events that Courvoisier has hosted and boy, do these guys know how to throw a party (and make punch). First was the Mixology Event which saw top bartenders from London helping us create the ultimate Courvoisier-based cocktail. Second was the rather epic giant Punch Bowl Experience which saw me floating across a giant cocktail on a wooden orange slice.
Continuing in the tradition of events that at first cause visitors to ask “what’s the point of this” and see them leaving asking “when can we do this again?” this weekend Courvoisier is hosting the Cafe du Pique-Nique at the Future Gallery in central London. Described as follows:
From the 13th to 20th March, The Future Gallery will be transformed into a vast indoor picnic area. For just one week, while the wind, rain (and most likely snow) rage outside, you can enjoy your indoor picnic, in a perfect grassy setting, in contented warmth.
Exactly as described, we stepped into the Future Gallery which, rumour has it, was jointly designed with SAD experts who advised on the optimal amount of sun lights needed for the perfect cheery summer effect, to discover a carpet of fake grass, a room of fake sunshine and a really great summertime feel. Dozens of visitors sat on picnic blankets in summer dresses, enjoying the Courvoisier punch, nibbling finger sandwiches. Our group grabbed a drink and stretched out in the artificial sunlight. My coworker immediately started sneezing, his apparent reaction to the nice weather and anticipation of pollen, and we all agreed we were feeling much more cheerful – the pique-nique was certainly having the desired affect (or was that the punch?).
Regardless, it was an excellent opportunity to relax after a very long week and I can’t wait until Courvoisier’s next event.
Meaghan Fitzgerald is a marketer and entrepreneur building and growing consumer and gaming products and experiences. A Silicon Valley native, she started her first company, DormWise, in 2006 which she later sold in 2009. Meaghan spent 7 years in London in early stage consumer startups, two years at Xbox as a product marketer for Minecraft, and is currently the head of product marketing for VR experiences at Facebook and Oculus. Meaghan writes here about business, technology, gaming, and marketing. She has been named a top