Home » Mobile Marketing Tips » Monday Mobile Marketing Tip – Your App Keywords

Every Monday, I write about something new you can try this week to drive more downloads for your mobile app and increase engagement with your existing app users, based on what has worked (and what hasn’t) for 23snaps.

apprankings

A fair amount has been written about search optimization for the App Store – that is, the practice of getting your app to rank higher for certain search terms when someone is browsing the app store. In a recent survey of our most active users, we found that about a third had discovered 23snaps through the App Store so it makes sense that marketers and developers want to be more discoverable there.

One of the quickest and easiest ways to boost your downloads is to make sure you are using the right (and the maximum number) of keywords in your app listing. Keywords don’t display on your App Store page so can’t be seen by customers or competitors, but they are the biggest factor in where your app appears in search results in the Store. In fact, the words you have in your description (the public one) make no difference at all!

You can only edit your app’s keywords when you push a new version of your app to the App Store but you can start thinking about which keywords you should include when you next release an update. You can include up to 100 characters, including the commas between keywords, in the keywords field when submitting your release and you don’t need to include plurals (i.e. game and games) as different keywords.

The best tool I’ve found for tracking, researching and optimizing app keywords is https://appstorerankings.net/ which helps you see where your app currently ranks, suggests what keywords your competitors might be using, and indicates how competitive different keywords are.

When we changed our keywords for 23snaps, we saw an immediate improvement in organic downloads.

My Monday Mobile Marketing Tip for this week: sign up for the free trial (or paid as it’s definitely worth the money!) of Appstorerankings.net and research the keywords you’ll use in your next app release. If you can, release a new version of your app with the new keywords and monitor any improvements in rankings along with any corresponding increase in downloads.

One thought on “Monday Mobile Marketing Tip – Your App Keywords

  1. Juvane says:

    Hi Diane, Thanks for reading and cominetmng on my blog. I’m sorry to be so late in getting back to you. Glad you liked the ideas in the article. I tried the ideas with all 8 of our grandchildren. I’ll have to see where they donated. My best,Val My best,Val McCullough

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