Reposted from an answer added to a Quora topic I found quite interesting asking “What tools can I use to evaluate brand awareness.“
I have a pretty regular routine for checking brand awareness and reach, using a combination of manual and automated tools.
First thing each day, I search for our brand on Google, filtering the results to the last 24 hours. This shows me new press coverage and blog mentions, as well as some social content.
I then check Netvibes (Social Media Monitoring, Analytics and Alerts Dashboard) where I have a series of boards set up to check internet forums, blog searches, Instagram posts, Google Plus, Facebook and other channels. I find that volume of organic mentions on Facebook tends to correlate well to overall brand awareness so that’s a very important metric for me.
Next I check on Tweetdeck for saved searches of variations on our brand name (i.e. 23 Snaps instead of 23snaps) for anything I might have missed on the other searches.
This all takes me about 5 minutes, if that. I also respond to any relevant mentions, either thanking the author for their comment, reposting positive remarks or answering questions.
Finally, I have saved Google Alerts (Monitor the Web for interesting new content) that will ping me an email if anything about our brand gets indexed. I also have saved alerts for our competitors and a few major trends in our industry.
Do you have any additional tools or services you use to monitor brand awareness?