Reposted from an answer added to a Quora topic I found quite interesting asking “What tools can I use to evaluate brand awareness.“
I have a pretty regular routine for checking brand awareness and reach, using a combination of manual and automated tools.
First thing each day, I search for our brand on Google, filtering the results to the last 24 hours. This shows me new press coverage and blog mentions, as well as some social content.
I then check Netvibes (Social Media Monitoring, Analytics and Alerts Dashboard) where I have a series of boards set up to check internet forums, blog searches, Instagram posts, Google Plus, Facebook and other channels. I find that volume of organic mentions on Facebook tends to correlate well to overall brand awareness so that’s a very important metric for me.
Next I check on Tweetdeck for saved searches of variations on our brand name (i.e. 23 Snaps instead of 23snaps) for anything I might have missed on the other searches.
This all takes me about 5 minutes, if that. I also respond to any relevant mentions, either thanking the author for their comment, reposting positive remarks or answering questions.
Finally, I have saved Google Alerts (Monitor the Web for interesting new content) that will ping me an email if anything about our brand gets indexed. I also have saved alerts for our competitors and a few major trends in our industry.
Do you have any additional tools or services you use to monitor brand awareness?
Meaghan Fitzgerald is a marketer and entrepreneur building and growing consumer and gaming products and experiences. A Silicon Valley native, she started her first company, DormWise, in 2006 which she later sold in 2009. Meaghan spent 7 years in London in early stage consumer startups, two years at Xbox as a product marketer for Minecraft, and is currently the head of product marketing for VR experiences at Facebook and Oculus. Meaghan writes here about business, technology, gaming, and marketing. She has been named a top