Who Am I?

I grew up in Palo Alto, California where I was fortunate to be surrounded by great technology, entrepreneurial spirit, killer start ups and incredibly talented business people to admire. I spent seven years at Castilleja School, an all-girls middle and high school where I was inspired by amazing women in business, technology and education. For university, I travelled east to Colby College in Maine where I studied biology and English, but spent summers and part of my school year staying involved with the Silicon Valley, first working with Palo Alto technology and biotech PR firm Page One PR, then with Palo Alto tech startup IMVU. Unable to kick the start up bug, I even started my own small business while in college, a content website called DormWise which was later sold to an industry partner.

 

After graduation, I moved to London, UK. While the initial plan was six months of travel and part time work, within two weeks of being in the country I had accepted a job with a very early stage startup called Spoonfed Media as their head of marketing. That was in June, 2008. Initially our 10-person team was the very definition of boot-strapping start up and our events listing website, Spoonfed.co.uk, was barely a blip on the radar covering websites sharing things to do in London. Today, Spoonfed has grown to over 30 full time employees and in addition to the increasingly popular London events listing website, the company has also released a complementary software-as-a-service platform that helps venues, promoters and event owners market their events.

 

As Marketing Director, I am responsible for managing the Spoonfed Media marketing team and developing the marketing strategy with the company co-CEOs. The marketing team consists of up to 6+ individuals, including interns and full time staff, and carries out all marketing activity on behalf of Spoonfed Media Ltd’s two products, events website Spoonfed.co.uk and SaaS Bullseyehub. Main objectives are to generate high quality leads for the Bullseyehub sales team, increase awareness and traffic for the Spoonfed.co.uk website, produce collateral for other company departments, identify relevant market groups of potential customers and develop communications and promotions to connect with these audiences.

 

What Is This Blog About?

The Top Floor Flat (named for the first line of my postal address – a uniquely British bit of charm that I’ve never heard apply to any residence back in the States) initially started as a way to describe the sights and scenes of London during what was initially meant to be a six month stay. As my residence in the UK was extended, The Top Floor Flat expanded to include reviews of my trips throughout Europe. After three years, however, my day to day focus is more about my work with Spoonfed and less about exploring new tourist-friendly locations. While there will still be the odd London-focused post, the majority of recent content focuses on life in a London startup and the lessons learned while working at Spoonfed.

 

I don’t claim to be an expert on business or start ups, but hope that this blog serves first and foremost as a way to record my own experiences in a way that will be useful as I progress in my career for as long as I’m at Spoonfed and for whatever follows. If either my London recollections or my start up musings are an any way helpful to a wider audience, that’s an added benefit.

 

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