Posts Tagged ‘Business’

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What Makes a Great Software Buying Experience?

In: Business

18 Jan 2012

Tweet Over the last few months I’ve been responsible for researching and the eventual purchase of a number of new software services for our company as part of a migration from our old CRM (Customer Relationship Manager – in its most basic form it’s an online rolodex) to a new one – Salesforce. I’ve spoken [...]

Why Should Marketing Be Agile?

In: Business

15 Jan 2012

Tweet The other day I had lunch with Sarah from Unruly Media. We had a great conversation about agile methodologies, in particular agile in marketing. She certainly knows her stuff around agile – her company (of which she is a co-founder) started out in a very different place from where it is today but as [...]

Inducting the Sales Team

In: Business

2 Jun 2011

Tweet For the second time this year, I’ve just said goodbye to staff members who spent less than two weeks in the marketing department. No, I’m not talking about employee churn, I’m talking about our newest sales reps.  For 2011, we’ve begun a new program for inducting new members of the sales team into the [...]

What the Royal Wedding Can Teach Us about Project Management

In: Business

3 Apr 2011

Tweet Will and Kate’s big day is only a few weeks away and the shops are full of street party essentials like flags, fairy cake decorations and paper plates branded with poor quality pictures of the famous couple’s faces. However for all the excitement, pomp and circumstance around the royal wedding, things seem to be [...]

Great Marketing Internships

In: Business

26 Mar 2011

TweetI’ve been thinking a lot lately about the internships I had when I was younger that allowed me to develop my career and get a great idea of what kind of job I actually wanted, and trying to apply that thinking to what sorts of internships I’d like to run myself. Here’s a list of [...]


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About this blog

Meaghan Fitzgerald is an American ex-pat now living in London, UK and working for tech start up Spoonfed Media as director of marketing. While The Top Floor Flat initially covered London sites and scenes, European travel and recollections on living abroad, more recent articles focus on start ups, business, technology and marketing.

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