Posts Tagged ‘marketing’

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Inducting the Sales Team

In: Business

2 Jun 2011

Tweet For the second time this year, I’ve just said goodbye to staff members who spent less than two weeks in the marketing department. No, I’m not talking about employee churn, I’m talking about our newest sales reps.  For 2011, we’ve begun a new program for inducting new members of the sales team into the [...]

Great Marketing Internships

In: Business

26 Mar 2011

TweetI’ve been thinking a lot lately about the internships I had when I was younger that allowed me to develop my career and get a great idea of what kind of job I actually wanted, and trying to apply that thinking to what sorts of internships I’d like to run myself. Here’s a list of [...]

Becoming a Marketing Department (or, How I Learned to Stop Worrying and Love Metrics)

In: Business

20 Mar 2011

TweetAs I mentioned, I’ll be writing less about travelling and London tourist sites (having reached a bit of a been-there-done-that level with the city) and focusing more on the lessons I’m learning working at a technology start up in London. This is mostly about documenting my own experiences in a way that will be memorable [...]

Search Engine Optimization and the English Language

In: Technology Blog

14 Jan 2009

TweetThere are a number of different elements to online marketing and as I may have mentioned before, one techniques I have been utilizing quite a bit is called Search Engine Optimization or SEO.  SEO is the buzz topic of internet marketing at the moment and involves finding ways to make your website rank highly on [...]

StumbleUpon

In: Technology Blog

24 Sep 2008

TweetAs promised, I want to explain a bit about StumbleUpon which I mentioned with regards to Oh How Lovely! the other day.  This will also give you a bit of an idea of one of the many things I do at work all day. StumbleUpon is a social bookmarking tool which means that it is [...]


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About this blog

Meaghan Fitzgerald is an American ex-pat now living in London, UK and working for tech start up Spoonfed Media as director of marketing. While The Top Floor Flat initially covered London sites and scenes, European travel and recollections on living abroad, more recent articles focus on start ups, business, technology and marketing.

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