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As an app’s user base grows, it’s likely the developer will start to consider localizing the app; that is they will consider translating the app and user experience into a new language to grow in another country or local. There are numerous articles and guides written about the process of localizing an app for another […]

While a wealth of analytics tools gives us increasingly detailed views into how users navigate through our systems, services and apps, there’s no metric that tells you how your users were feeling at the time. In fact many of the terms that we measure for technology services, such as bounce rate, retention and number of […]

Designing and Testing Mobile Apps for Non-Traditional Audiences – Mobile World Congress '14 Presentation from Meaghan Fitzgerald A quick one before a more thorough summary of my week at Mobile World Congress – I gave this talk as part of the Advanced User Interfaces Seminar at Mobile World Congress 2014 (#mwc14) hosted by the UK’s […]

I was recently quoted in an article rounding up predictions for mobile in 2014 (20 Mobile Industry Expert Predictions for 2014). There were a lot of comments about mobile commerce, mobile marketing budgets increasing and tracking, but no one else seemed to share my prediction: Building 23snaps has been an amazing learning experience in so […]

PandoDaily has recently started a series on “Anti-Social Networks;” that is, the online networks that don’t really fit the mold of the big social networks that currently dominate the landscape. Sarah Lacy writes: “An anti-social network isn’t as simple as being a mere Facebook alternative, or a niche social network. Those have both been tried […]