Archive for the ‘Business’ Category

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What Makes a Great Software Buying Experience?

In: Business

18 Jan 2012

Tweet Over the last few months I’ve been responsible for researching and the eventual purchase of a number of new software services for our company as part of a migration from our old CRM (Customer Relationship Manager – in its most basic form it’s an online rolodex) to a new one – Salesforce. I’ve spoken [...]

Why Should Marketing Be Agile?

In: Business

15 Jan 2012

Tweet The other day I had lunch with Sarah from Unruly Media. We had a great conversation about agile methodologies, in particular agile in marketing. She certainly knows her stuff around agile – her company (of which she is a co-founder) started out in a very different place from where it is today but as [...]

Prioritising Marketing Channels for Agile Marketing

In: Business

1 Oct 2011

TweetBefore getting started with an Agile methodology for our marketing team, we had to make some decisions about how to prioritise our stories, sprints and workloads. The first step was to decide what was really important in terms of the actual marketing channels, the objectives for each channel and the metrics we cared about. This [...]

Challenges in Setting Up an Agile Marketing Team Part II

In: Business

25 Sep 2011

TweetThis is Part II of Challenges in Setting Up an Agile Marketing Team. Part I is available here. Challenge: Measuring and assigning points to marketing stories Agile is a great method for quantitatively measuring productivity because each story is assigned a point value. The sum of points from all stories completed during a sprint defines [...]

Challenges in Setting Up an Agile Marketing Team Part I

In: Business

24 Sep 2011

TweetSo we had decided to commit to an Agile methodology for our marketing team based on the reasons I’ve written about already (quick overview; ability to prioritise work, to be more flexible in responding to campaign success or failure, to get more out of our small team and to better understand our actual productivity levels). [...]


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About this blog

Meaghan Fitzgerald is an American ex-pat now living in London, UK and working for tech start up Spoonfed Media as director of marketing. While The Top Floor Flat initially covered London sites and scenes, European travel and recollections on living abroad, more recent articles focus on start ups, business, technology and marketing.

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