On my weekend wander through Soho, Oxford Circus and Covent Garden I came across a number of hidden gems of stores, including a few vintage clothing stores, a place devoted entirely to fancy socks and, best of all, the adorable Jelly Pong Pong, a boutique cosmetics shop along a back alley of Covent Garden that wins hands down this week’s most attractive merchandise award.

Cupcake Bath Fizz from Jelly Pong Pong

Founder Susan Chyi writes on the website,

Jelly Pong Pong…a name which will always be strange to many, was born from the notion of wanting to invoke the eccentricity that is innate in all of us. The fascination & awe that we arouse simply by being different and perfectly unique.

Delicious cosmetics at Jelly Pong Pong

While there are Jelly Pong Pong products throughout the world in upscale salons, their store is tucked away in London and I was so happy to have come across such a sweet surprise. If you want to visit Jelly Pong Pong for yourself, you can stop by their store at

Jelly Pong Pong
9 Shorts Gardens
Covent Garden
London WC2H 9AT

Alternately, their website lists the places where their products can be found worldwide.

Delicious!

Soap Popsicles from Jelly Pong Pong