The Top Floor Flat

While London is one of the fashion capitals of the world, I don’t often have the opportunity to take advantage of the fashionable side of my adoptive city.  Whether it’s lack of shopping funds, a busy travel schedule, a late night at the office or simply the fear of being too unfashionable for fashionable shopping (no one judges in H&M…) it hasn’t been high on my priority list.

That changed, however with a birthday hankering for a shopping spree and a suggestion from my flatmate to visit Yumi in Notting Hill.  Yumi’s shop, located just around the corner from Notting Hill Gate station and the busy Portobello Road Market is practically hidden, especially amongst the hustle and bustle on their way to the market.  Once inside, however, three floors of some of the most attractive, fun and all-around adorable clothes I have ever seen cover clothing racks, shelves and walls.  This is not your average boutique with limited range and selection – Yumi’s collection is as varried as it is enticing.

I spent nearly two hours trying on various dresses, tops and skirts and was generally plesantly surprised with the fit.  The biggest issue with Yumi clothes is the length.  I’m not especially tall, nor particularly short but I felt that every dress was all but indecent in length and certainly couldn’t be worn without leggins at the very least.  Even the dress I ended up buying I will probably need to exchange as I hadn’t realised quite how short it was until I returned home.

This issue aside, Yumi’s prices are almost confusingly reasonable with most tops ranging from £15 to £40 and most dresses from £20 to £75.  I’m very much looking forward to going back (even if it is to exchange my original purchase) and take another look at the delicious Yumi clothing collection.

Yumi Clothes
31 Pembridge Road
Notting Hill
London