I have to admit, my attention was initially caught by the cake. Yes, the sailor hats and flags around the outside of the shop were festive and certainly enticing. The objects in the shop were alluring as well – jewel encrusted skulls, pearl pendents, owl wings, beaded masks and sparkling frocks hung from the walls and shelves. But in all honesty it was the cake that first drew me into Luna & Curious yesterday afternoon during their 3rd birthday party. To be fair, it was quite delicious-looking cake.

Luna & Curious, located on the north end of Brick Lane, is a shop of the most attractive curious London has to offer. From jewelery to clothing to household objects (if one might consider a jeweled skull a household object), its offerings are unique, beautiful, and more than a little odd. I had noticed the shop before while on Brick Lane but as it was closed at the time I hadn’t had the opportunity to explore the shop. On it’s third birthday, however, the doors were wide open inviting anyone passing by to come in for a look at their strange offerings, a sip of ginger beer and a bite of cake. How could one resist?

Luna & Curious is only open Thursday through Sunday, noon to 6pm but if you are in the area, they are certainly worth a look.

Luna & Curious
198 Brick Lane
London E1