The Top Floor Flat

Image copyright The Verizon Foundation – Basking Ridge, NJ

I love my job and working with technology companies and later today, I get the chance to share that experience with a group of Girl Guides (that’s Girl Scouts for the Americans).

Mobile apps and careers related to mobile are becoming increasingly important, relevant and lucrative as the industry grows. The mobile apps are expected to generate $25 billion in sales this year alone (Wall Street Journal, March 2013).

However, with more than a billion apps available for download for smartphones, companies need people who can help them stand out in a crowded market. They need people who understand where to target advertising, how to attract downloads and how to acquire users that stick around (and ideally pay money).

In addition to explaining what I do, I’ve also been asked to put together an activity that helps the girls understand how my job works. I thought the activity I prepared might be useful for other groups that want to introduce girls, teens, students or young people in general to the ideas behind how mobile apps get promoted and make money. This activity is aimed at getting teens to think about where they might place adverts for different mobile apps, in order to encourage the most relevant people to download their app – at the best price.

Want to use this activity for your group? Download the activity sheets here:

Mobile Marketing Exercise (UK Version) / Mobile Marketing Exercise (US Version)

If you do have a chance to use them, please leave a comment below and let me know how it goes!